witter is now launched as a keyword targeting solution for Twitter Ads.  Keyword targeting is promoting tweets based on the keywords that the users search on twitter. When a match is made, the promoted tweet has a chance to win placement either in user’s Twitter stream or in the search results.




1. Creating Your First Campaign: You can create your first campaign on Twitter to promote your tweets, which can be called as twitter adwords Further you should “target by keywords” for your campaign.

2. Options for Searching and Feeding: When you decide to launch a keyword targeting campaign in Twitter, you’ll have to think if you want to target the search results or users’ timelines.  User’s timeline is displayed to users who write or engage with tweets containing your keywords and Search results are displayed to users who search for your keywords.

3. Keyword Match Types:  You will need to target the keywords for your campaign. There are two types for keyword match i.e. unordered match which will match the keywords in any order. And the other is phrase match which requires matching the keywords in an exact order.

4. Negatives: When you use a negative, it tells Twitter to not show your ad when the negative appears in a search query.

5. When you use keyword targeting, you are setting up a “Promoted Tweets campaign”.  So, you are not setting up ads.  Instead, you are choosing a specific tweet to promote.

6. Location Targeting: Tweets can be targeted in various ways. One of them is location. You can target your tweets to a specific geographical region.

7. Target by Gender: You can target people according to gender by providing a radio button as Any Gender, Only Male and Only Female. With this you can record the response rate with the help of Gender.

8. Device Targeting: Keyword targeting campaigns also enable you to target by device like desktop and laptops, iOS, Android, Windows phones and “other mobile devices”. With this you can distinguish between mobile users and Desktop users.

9. Bid and Budget: Lastly setup the bid and budget for your campaign.

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