

PPC CONTENT FOR GOOGLE
Google PPC marketing facilitates you to advertise on Google, which helps to get your message out to a huge audience of internet users. In order to perform PPC marketing with Google, you need to use Google’s advertising platform, AdWords.
AdWords is Google’s pay-per-click (PPC) advertising platform and chief source of revenue. In PPC Google marketing, you have to use AdWords to bid on the keywords you want to activate your sponsored ads. Google selects ads to be shown and the position of the ads based on every user’s maximum bid and Quality Score.
Google Adwords is PPC
THROUGH THE PPC CONTENT WE NEED TO TARGET
1. Keywords:
It is important to select words or phrases related to your business so that your ad appears when customers use those keywords to search on Google. By developing an extremely pertinent keyword list, your chances to display your ads to the most interested customers increase.
Keywords are targeted in Google PPC
2. Location and language:
It is also important to select suitable language and geographic locations like country, state, city or region where your customers are inhabited. After setting these targets, AdWords decides to whom your ads should be showed depending on various factors such as the Google domain, search keyword, IP address of the computer, language preference set for Google, and the languages of the websites they visited previously.
Location and language targeting makes PPC campaigns successful
3. Device:
Through the PPC content, you also should target all types of devices. Ensure your ads can be seen across all devices depending on the users’ particular location, time of day, and type of device.
Targeting devices is crucial in PPC
4. Audience:
You also need to target the right audience in order through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).
PPC targets audience
WHICH COMPANIES IN SRI LANKA ARE PROVIDING PPC SERVICES?
WHICH COMPANIES IN SRI LANKA ARE MANAGING PPC SERVICES?
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Which kind of website, Dynamic or Static?
Small businesses usually prefer a static website because they are easier to make and costs cheap. These websites use only HTML and CSS and can manage about 20 pages maximally. Dynamic website is preferred by large businesses since it can incorporate company logos, added menus and other stuff very well. These websites uses scripting along with HTML and CSS.
What is a Ecommerce website?
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping
What is a responsive website?
A website that can be accessed smoothly from any device right from a large screen desktop to a small screen smartphone is referred to as a responsive website.
What services can be beneficial for your website?
In order to make you look attractive on internet and drive traffic to your website, you will need the following gamut of services:
1. Website Design Services
2. Website Revamping Services
3. Website Content Development Services
If you want to get the real benefits of going online, you can also choose for
1. Digital Marketing Services
2. SEO services
3. SMO services
4. Paid Campaigns
Is SEO and Digital Marketing same?
No! SEO, i.e., Search Engine Optimization is a strategy that helps in effective digital marketing. SEO can be said as a base of digital marketing.
Do we provide documentation for the project?
Yes! After having studied your entire project, if required by the client, we provide documentation for the project in various formats that include MS Word, PDF, etc.
How is digital marketing different from traditional marketing?
The traditional marketing methods have limits in terms of accessibility, outreach, cost, data analysis, etc. Digital marketing, on the other hand, extends your outreach and takes you directly to the global platform in less time. The ease of marketing, the time-cost efficiency, real-time data analysis, etc. makes digital marketing the preferred choice over traditional marketing.
Do we share project milestones with the client?
Yes! We love to do that since this helps to build confidence in the client.
Do we have online payment options?
Yes! Being a part of the digital world, we provide that option to you and you can make payments through online mode.
Do you provide 24 X 7 support?
Yes! We love to serve you 365X24X7 for any technical or non-technical matters.
Do you have hidden costs?
No! Once we have explained a particular service that is being demanded by you, we place our price before you and then you have to pay for that only.
Do you provide Maintenance Services/ AMC?
Yes! We do provide Maintenance Services. For the first year, there will be no charge and after one year, we can provide it on demand.