Facebook is the most accepted social networking platform. Everyone today uses facebook and therefore it is a good option for you to reach a wide range of audience. Facebook ads catches users’ attention and drive them to your website.
Facebook ads follow the auction method. Here, advertisers are charged when their ad is clicked, or it displays or by clicking the ad, a lead is generated. It is based on the mode that is selected i.e. clicks, impressions, or acquisition. Facebook ads run on every type of device and platform. You can reach your target and most important audience.
THROUGH THE FACEBOOK PPC CONTENT WE NEED TO TARGET :
The Facebook audience is worldwide. Therefore, it is essential to enter one or more countries, states, counties, cities, regions, zip/postal codes or designated market areas to show or prohibit your ad to people in those locations. Since you cannot target locations in all countries, you should target the demographics. Similarly, choose the minimum and maximum age of people who will find your ad appropriate. Choose all unless you only want your ads to be seen by either men or women. Don’t target language until your target audience uses a specific language to the location you have selected. You should target education, relationship, work, financial, home type, industry, etc. for your Facebook PPC ad. Another target option is ethnic affinity i.e. African-American, Asian-American or Hispanic. Target the parents, politics, life events, etc. for your PPC ad.
PPC aims at targeting demographic
In order to reach definite audiences, you should look at their interests, activities, the pages they liked and closely related topics. In this way, you can combine the audiences’ interests to expand the reach of your PPC ad. Target the business & industry, entertainment, family & relationships, fitness & wellness, food & drink, hobbies & activities, shopping & fashion, sports & outdoors and technology for your PPC ad.
Targeting interest of people on Facebook is important in PPC
Through your PPC content, you can reach people based on purchase or intentions, device usage and much more. You can target automotives, business-to-business, charitable donations, digital activities, expats, financial, job roles, media, mobile device user, purchase behavior, travel, residential profiles, seasonal and events of the audience.
PPC on Facebook targets behaviors of people
It is important to reach people who have a definite type of connection to your page, app or event. This decreases the audience to include the audience with that particular connection who also meet the other targeting types you choose.
In PPC connections on facebook are targeting
You also need to target the right audience in order through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).
PPC targets audience
WHICH COMPANIES IN SRI LANKA ARE PROVIDING PPC SERVICES?
WHICH COMPANIES IN SRI LANKA ARE MANAGING PPC SERVICES?
KEY FEATURES/ USP’S
REAL TIME STATISTICS
SOCIAL MEDIA INTEGRATION
100% CUSTOMER SUPPORT
Which kind of website, Dynamic or Static?
Small businesses usually prefer a static website because they are easier to make and costs cheap. These websites use only HTML and CSS and can manage about 20 pages maximally. Dynamic website is preferred by large businesses since it can incorporate company logos, added menus and other stuff very well. These websites uses scripting along with HTML and CSS.
What is a Ecommerce website?
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping
What is a responsive website?
A website that can be accessed smoothly from any device right from a large screen desktop to a small screen smartphone is referred to as a responsive website.
What services can be beneficial for your website?
In order to make you look attractive on internet and drive traffic to your website, you will need the following gamut of services:
1. Website Design Services
2. Website Revamping Services
3. Website Content Development Services
If you want to get the real benefits of going online, you can also choose for
1. Digital Marketing Services
2. SEO services
3. SMO services
4. Paid Campaigns
Is SEO and Digital Marketing same?
No! SEO, i.e., Search Engine Optimization is a strategy that helps in effective digital marketing. SEO can be said as a base of digital marketing.
Do we provide documentation for the project?
Yes! After having studied your entire project, if required by the client, we provide documentation for the project in various formats that include MS Word, PDF, etc.
How is digital marketing different from traditional marketing?
The traditional marketing methods have limits in terms of accessibility, outreach, cost, data analysis, etc. Digital marketing, on the other hand, extends your outreach and takes you directly to the global platform in less time. The ease of marketing, the time-cost efficiency, real-time data analysis, etc. makes digital marketing the preferred choice over traditional marketing.
Do we share project milestones with the client?
Yes! We love to do that since this helps to build confidence in the client.
Do we have online payment options?
Yes! Being a part of the digital world, we provide that option to you and you can make payments through online mode.
Do you provide 24 X 7 support?
Yes! We love to serve you 365X24X7 for any technical or non-technical matters.
Do you have hidden costs?
No! Once we have explained a particular service that is being demanded by you, we place our price before you and then you have to pay for that only.
Do you provide Maintenance Services/ AMC?
Yes! We do provide Maintenance Services. For the first year, there will be no charge and after one year, we can provide it on demand.