The twenty-first century is the age of technology and almost every activity is technologically driven. Businesses are on the top when it comes to using advanced technologies to boost their sales. The competitive market demands to be on the top year round. Marketing is all about connecting with the clients at the right place and at the right time. It has by now been well known that people spend most of their time being on internet. This is exploited by businesses and to ensure that they are always visible on internet, is usually achieved by Digital Marketing. Apart from IT and educational industry, there has been increase in sales and revenue generation withdigital marketing in Fashion industry too.
WHAT IS DIGITAL MARKETING?
Well, everyone is well acquainted with marketing concept. Digital marketing is marketing on the internet platform. Basically, it encompasses all the online marketing activities. Businesses can promote themselves by being constantly visible on the internet. This is usually done by using multiple digital marketing channels like search engines, Google Ads, social media, emails, etc. A business that deploys the digital marketing strategy has always an advantage to connect with their current and future prospective clients.
WEB1.LK – A LEADING DIGITAL MARKETING COMPANY SRI LANKA
Digital marketing has proved to be a boon to businesses, whether small or large. The list for advantage of digital marketing is really too long and is increasing day by day as more and more interesting strategies are found out by businesses and service providers. Following are the major of these advantages that explain the importance of digital marketing.
- Cost Cutting :
It has said that a smart and successful business is the one which employs minimum resources at least cost and yields higher productivity. Most of the times, to promote a product or a service in a competitive market, it leads to heavy expenditures. However, digital marketing is the strategy that helps you promote your business and/or your product and service with least cost invested. Moreover, it does not require more man power to go for door-to-door selling and so is cost efficient. Additionally, it saves time. All you need is a computer set up with a good internet connection. That’s it!
- Increased Exposure :
We think this is the most important advantage of digital marketing. To stand on the global platform is not really easy without technology. Digital marketing helps you to reach out every corner of the world and to every single potential customer. When you are reachable by everyone in the market, you possibly increase your customer base and eventually, your business.
- Real time analysis :
Digital marketing makes possible to track and measure your business in real time. Yes, you can have a data, anytime and anywhere, of the number of people that visited you website, your social media platform, viewed your emails, viewed your ads on search engines, etc. This data helps to manipulate the marketing strategies as and when required. One can even use web analytics that shows how much money you make from each digital tactic.
- Engaging customers :
In a perfectly competitive market, where there are a number of sellers and buyers, to attract maximum buyers and to stand out from the rest of the sellers, it is important to make your business personalized. Yes, if you personalize your business and try to connect personally with your customers, they love it. They develop a sense of being valued, appreciated and imperative. Digital marketing allows connecting directly with the customers by social media platforms and emails. When they are asked to speak personally, they think their view is important to the company and that the company cares for its customers.
- High conversion rates :
When you are visible to a wide spectrum of audience, it is but obvious that they will know more about you and will possibly get connected with you. It has been found that an attractive website with a decent content turns normal netter to a potential customer by 70%. Thus, digital marketing enables high conversion rates in less time.
web1.lk Solutions Pvt Ltd., a leading digital marketing service provider based in Sri Lanka has a profound experience in digital marketing handling local, regional, national and international clients from varied backgrounds. Be it any type of business, we at web1.lk very well understand the needs and requirements of each type and work accordingly to help you achieve greater heights. Being an IT company, our certified experienced professional team strives hard every time to make you stand out from the commons. We are also active in promoting digital marketing in B2B companies. We make them to learn how B2B companies can do digital marketing to expand their work in market.
The following lists speaks about the features of our Digital Marketing services :
1. Avoid routine digital marketing techniques.
2. Provide excellent, appealing and unique contents on variety of topics.
3. Handling all types of technical issues on digital marketing platforms.
4. Provide benefits of real-time marketing for businesses.
5. Connects you to the mobile customers.
6. Generate better Cost Per Lead (CPL) for businesses.
7. Helps competing with larger competitors.
8. Tailor-made digital marketing service.
9. Cost efficient service
10. Adapt to advanced trends in digital marketing.
How will you see after subscribing with web1.lk?
The first thing you will observe is your increased conversion rates and we believe that is the most important motive behind digital marketing and we focus on achieving that. Your business will be linked to complete new advanced digital marketing strategies that will bring astonishing results to you. Basically, you will be known to the huge masses in less time.
Future scope of digital marketing services:
Today as more and more numbers of people are getting techno-savvy, the importance and scope of digital marketing will be enhanced in the coming years. The day is not much far when every single business, even the smallest one like a start-up, will be seen using the digital marketing tools and succeeding. The increasingly competitive market demands to stand out from the rest and show up a different face of your business, often. web1.lk team is enthusiastic and keen in knowing and developing unique digital marketing strategies that will help not only survive in the market but be an achiever always.
KEY FEATURES/ USP’S
REAL TIME STATISTICS
SOCIAL MEDIA INTEGRATION
100% CUSTOMER SUPPORT
Which kind of website, Dynamic or Static?
Small businesses usually prefer a static website because they are easier to make and costs cheap. These websites use only HTML and CSS and can manage about 20 pages maximally. Dynamic website is preferred by large businesses since it can incorporate company logos, added menus and other stuff very well. These websites uses scripting along with HTML and CSS.
What is a Ecommerce website?
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping
What is a responsive website?
A website that can be accessed smoothly from any device right from a large screen desktop to a small screen smartphone is referred to as a responsive website.
What services can be beneficial for your website?
In order to make you look attractive on internet and drive traffic to your website, you will need the following gamut of services:
1. Website Design Services
2. Website Revamping Services
3. Website Content Development Services
If you want to get the real benefits of going online, you can also choose for
1. Digital Marketing Services
2. SEO services
3. SMO services
4. Paid Campaigns
Is SEO and Digital Marketing same?
No! SEO, i.e., Search Engine Optimization is a strategy that helps in effective digital marketing. SEO can be said as a base of digital marketing.
Do we provide documentation for the project?
Yes! After having studied your entire project, if required by the client, we provide documentation for the project in various formats that include MS Word, PDF, etc.
How is digital marketing different from traditional marketing?
The traditional marketing methods have limits in terms of accessibility, outreach, cost, data analysis, etc. Digital marketing, on the other hand, extends your outreach and takes you directly to the global platform in less time. The ease of marketing, the time-cost efficiency, real-time data analysis, etc. makes digital marketing the preferred choice over traditional marketing.
Do we share project milestones with the client?
Yes! We love to do that since this helps to build confidence in the client.
Do we have online payment options?
Yes! Being a part of the digital world, we provide that option to you and you can make payments through online mode.
Do you provide 24 X 7 support?
Yes! We love to serve you 365X24X7 for any technical or non-technical matters.
Do you have hidden costs?
No! Once we have explained a particular service that is being demanded by you, we place our price before you and then you have to pay for that only.
Do you provide Maintenance Services/ AMC?
Yes! We do provide Maintenance Services. For the first year, there will be no charge and after one year, we can provide it on demand.